Promotion is a term that is often heard in marketing activities, ranging from print media, digital media, to chat with friends and family. Promotion is one of the most effective ways to increase business. However, the types of promotions in general can be concluded into three types, namely:
Physical Promotion
Physical promotion is a type of promotion that is often found at certain events or activities, such as concerts, bazaars, exhibitions, and many more. This type of promotion is usually done by opening a booth or tenant at the event and then offering it directly to potential customers.
In its application, physical promotion has several advantages and disadvantages. The advantage of this type of promotion is that business people or marketers can offer products and interact directly with potential customers.
While the weakness of this physical promotion is that marketers or business people cannot reach potential customers widely. They can only reach potential customers who are around the booth or tenant that was established.
Traditional Media Promotion
In addition to doing physical or direct promotions, you can also do promotions using several traditional media, such as print media, TV, radio, billboards, banner ads, etc. This type of promotion, of course, uses several media which of course has several advantages and disadvantages. The advantage of doing promotions using traditional media is that marketers or business people can reach more potential consumers in the long term.
While the drawbacks, this type of promotion, of course, uses several media as a promotional tool. This of course has a fairly expensive cost so that promotion using traditional media can cost more in the marketing process.
Digital Promotion
In addition to using traditional media, promotion can also be done with digital media, such as website networks, social media, search engines, applications, email, etc. In addition to being cheap, this type of promotion can also reach a wider range of potential customers with a longer duration.
Therefore, this type of promotion is in great demand by business people. However, digital promotion also has some drawbacks, such as requiring a high level of creativity in the marketing process. The reason is, many business people use this type of promotion which causes the competitiveness of using digital promotion to be higher.